AWARENESS CAMAIGNS

PAINFUL BEAUTY

Painful Beauty is a mental health awareness campaign focused on the hidden realities of depression and anxiety. Through symbolic imagery of a tear transforming into a butterfly, the campaign challenges common misconceptions about mental health, encourages empathy and support for those who struggle. The goal of this piece is to highlight the idea that growth and beauty can emerge from pain and that every emotion, even the hardest and most difficult ones, are a part of the human experience.

The devil inside

The Devil Inside is an awareness piece created in memory of George Floyd during the Black Lives Matter movement. Through symbolic imagery and powerful typography, this project explores the presence of racism and injustice that continue to impact Black communities across America. The goal of this piece is to amplify Black voices, encourage reflection and conversation and stand with those fighting for equality and change. Created during a pivotal moment in history where police brutality was incredibly prominent, the design serves as a reminder of the importance of empathy, accountability and the ongoing pursuit of justice for all.